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Worldcup 2026

The 2026 World Cup Is Coming: Why Advertisers Must Act Now

22

 The countdown to the 2026 FIFA World Cup is on, and if you're in advertising or brand marketing, the message is simple:

Don’t wait for the opening whistle. The time to activate is NOW.

Einstein

Evolving Consumption Patterns in Video: Embracing Authent

22

 In recent years, the way we consume video content, from entertainment to sports to ads, has changed significantly. Streaming platforms, social media, and the widespread use of smartphones have transformed the landscape.  

Young Miko, la nena de PR

Believe el Hype: How Hispanic Consumers Shape US Market Trends

22

 Linda is finally listening! The US Hispanic population is a rapidly growing and increasingly affluent group, with an estimated spending power of $3.78 trillion in 2024. 

Optimus Prime

Optimus Prime is on its way to deliver your packages. Gulp!

22

 Space is not the limit for Jeff Bezos. According to Reuters, Amazon is testing humanoid robots on their Amazon's Lab126 research facility in San Francisco. The report indicates that bots will be working in their warehouse facilities. 

ARTICLES

Healthy diet

MASH/MASLD in Hispanic Communities

12

 You work hard and play hard. Hispanic culture is all about a strong work ethic and fun family gatherings. And then one day, bidi bidi bom bom — your liver speaks up 

Hispanic male

My Personal Journey With MASH and Mental Health

22

 Carlos Bruno was 41 years old when he felt the grasp of his very own American Dream. A native Venezuelan living in Miami, Florida, he landed a job as a cameraman at Univision, the No. 1 Hispanic television network in the country. Then, right on cue, his fatty liver took over the director’s role and silently yelled: “CUT!” 

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